Digital Marketing in Educational Institutions
Digital Marketing is the use of digital channels for the promotion of a business or brand. Digital channels include but are not limited to emails, mobile phones, social networking etc. These channels not only ensure that the business is promoted to the right target audience but also strengthen the business and the brand.
- Inbound Marketing
- Lead Conversion
- Web Content Development
- Social Media Marketing
- Search & Analytics
Weâ€™ve attempted to include a cross-section of all major functions necessary for schools, colleges, university or any type of educational institutes. Digital media is a major influence in the field of education today when competition is so high and getting a brand name is not so easy when the expectations of the parents and students are so high. Â The education sector is a completely changed and digitalised sector since the majority of the population of students & parents are the users of the internet. Â
And digital marketing is the best method that can be adopted by the educational institutions to reach out to prospective students. Today education have no boundary. Students join those educational institutes which are good and having a global environment. Every educational institute have some unique features , students, faculty and many more resources combine makes so much efforts. But a student, parents were unable to know whats going on inside the campus. Through digital marketing we are able to represent our efforts inside the campus to the people.
Why is Digital Marketing the best means to impress students?
There are various reasons that make digital marketing the best means of reaching out to the majority of the student population today. Some of these are:
Diplome College students more focus on cultural activity and enviroment of campus and more concern about their jobs.
The various aspects of Digital Marketing for an educational institution:
Institutions that impart higher education are using digital marketing as one of the most preferred means of engaging students. These educational institutions follow a step by step approach and a well planned strategy that is implemented in the right manner. The implementation of the plan and a check on the deviations, if any, is also required so that at any point of time, the actual objective of attracting more and more clients i.e. students, is not sidelined.
The first thing that educational institutions need to do is target the actual audience. Now, for higher educational institutions, the target is obviously the students. Of the various students, there will be a market of the mature students who are the actual target audience of the educational institutions because of the fact that they research in detail about the courses and career options. Once this audience has been identified, the digital marketing techniques can be used to create and share the required level of information with these students. Also digital marketing can be used to create content that can directly influence the prospective students. In addition, direct communication via online technology can also be used with digital marketing to maintain a dialogue with the target audience.
When devising digital marketing strategies, the educational institutions need to consider the fact that the needs of every student are different and thus various types of communication and discussion channels may be required to be set up so that the needs of every prospective client is met in the best manner possible.
One of the most important things that educational institutions need to keep in mind is the fact that most internet users do not go beyond the first three pages of the search engines to look for the required information. This means that these institutions need to make use of the right keywords and key phrases so that their website is always be in the first three pages of the search engine result pages. This requires the educational institutions to make use of optimization techniques. The educational institutions also need to make sure that the content they create for the prospective students is powerful and relevant.
The role of Social Media in Digital Marketing
Digital marketing enables the educational institutions to make use of the power of social media. Various social media sites can be used to share the information with a global audience.
Every education institutes have so many activities happening in their campus, but that is not able to notice by theÂ parents and sometimes missed by the current students. This information can be shared in the form of pictures as well as videos. The presence of such information on social networking sites is instrumental in influencing the decision making process of the students
Our students are now connected with internet and almost every student is having a mobile phone orÂ laptop with a high speed internet connection. Almost every student is online and sharing information and views on various issue then its very beneficial for the education group to promote themselves as digital marketing is very cheap as compare to other media like Newspaper, TV, FM or any other similar media.
Advantages of Digital Marketing for educational institutions:
Cost Effective: Most online marketing platforms are affordable compared to traditional marketing methods. Online Marketing methods such as social media, email, RSS feeds and mobile marketing require very little implementation cost or investment. This means that educational institutions can target a larger audience at a low investment and thus benefit greatly.
Instantaneous Feedback: Online marketing platforms offer instantaneous feedback as messages can be relayed immediately and instant feedback can be received. Online Marketing forms such as blogs, Social networking sites or SMS offer an easy way of interaction, whereby messages are relayed or sent and within a short time.
Measurable: There are varied tools which can be used to measure digital marketing effectiveness. Since this type of marketing is highly targeted and in most cases uses permission based marketing, it becomes easy for the educational institutions to measure or track the effectiveness of a given marketing campaign as crucial data is available.
Easily Accessible Tools: Digital marketing tools or platforms are easily accessible and as a result produce better results. Using digital marketing forms such as social networking sites like Facebook, Google+, Twitter, and others or SMS marketing guarantee a large focused audience.
High Conversion Rates: SMS and email are some of the digital marketing forms that receive high response rates due to the fact that they are personal and educational institutions can easily target the audience in the right manner.
Thus, for an educational institution to be successful today, it must utilize and implement an all-encompassing well thought out digital marketing strategy. This digital marketing strategy must be such that the educational institution is able to get all the benefits in terms of more student enrolment, cost effectiveness and also more returns on the investment made.