Digital Marketing for Education Industry

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Digital Marketing for Engineering College.

Digital Marketing is the use of digital channels for the promotion of a business or brand. Digital channels include but are not limited to emails, mobile phones, social networking etc. These channels not only ensure that the business is promoted to the right target audience but also strengthen the business and the brand.

1. Inbound Marketing
2. Lead Conversion
3. Web Content Development
4. Social Media Marketing
5. Search & Analytics

We’ve attempted to include a cross-section of all major functions necessary for schools, colleges, university or any type of educational institutes. Digital media is a major influence in the field of education today when competition is so high and getting a brand name is not so easy when the expectations of the parents and students are so high.  The education sector is a completely changed and digitalised sector since the majority of the population of students & parents are the users of the internet.  
And digital marketing is the best method that can be adopted by the educational institutions to reach out to prospective students. Today education have no boundary. Students join those educational institutes which are good and having a global environment. Every educational institute have some unique features , students, faculty and many more resources combine makes so much efforts. But a student, parents were unable to know whats going on inside the campus. Through digital marketing we are able to represent our efforts inside the campus to the people.

Why is Digital Marketing the best means to impress students?

There are various reasons that make digital marketing the best means of reaching out to the majority of the student population today. Some of these are:

• Prospective students are already searching online for educational and training courses.
• Competition in educational institutes is so much high.
• New institutes are opening every day with huge infrastructure investment.
• Mobile phone and high speed internet increase internet users in the world.
• Students spend more time on the internet rather in front of other media including television.
• Display advertisements on the internet are highly effective and outperform traditional advertising.
• Parents and guardians have started to judge a school or college based on its website and its online presence.
• Most students have also begun to judge a school or college through its online presence.
• The internet is today the most favored channel for applying and making admission queries.
• Expatriates and outstation students rely heavily on the web for college admissions.
• Parents and students now consider web as the most convenient means for carrying out admission processes.

The various aspects of Digital Marketing for an educational institution:

Institutions that impart higher education are using digital marketing as one of the most preferred means of engaging students. These educational institutions follow a step by step approach and a well planned strategy that is implemented in the right manner. The implementation of the plan and a check on the deviations, if any, is also required so that at any point of time, the actual objective of attracting more and more clients i.e. students, is not sidelined.

Here’s a quick summary of the main goals of each of the 9 different types of digital marketing, in case you’re still not sure which is right for you:

SEO: Increase traffic from search engines

PPC:  Increase traffic from search engines

PR: Increase exposure for business

Social Media Marketing: Build customer relationships

Content Marketing: Increase traffic from search engines, exposure, sales & leads

Affiliate Marketing: Increase sales & leads

Viral Marketing: Increase exposure – short term

Influencer Marketing: Increase exposure – targetted

Online/Website Marketing: Coverall term; could include any of the above methods/goals

JobOfficer Special Efforts: We provide special efforts, special technology and special efforts depends upon project.

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Advantages of Digital Marketing for Engineering College:

Cost Effective: Most online marketing platforms are affordable compared to traditional marketing methods. Online Marketing methods such as social media, email, RSS feeds and mobile marketing require very little implementation cost or investment. This means that educational institutions can target a larger audience at a low investment and thus benefit greatly.

Instantaneous Feedback: Online marketing platforms offer instantaneous feedback as messages can be relayed immediately and instant feedback can be received. Online Marketing forms such as blogs, Social networking sites or SMS offer an easy way of interaction, whereby messages are relayed or sent and within a short time.

Measurable: There are varied tools which can be used to measure digital marketing effectiveness. Since this type of marketing is highly targeted and in most cases uses permission based marketing, it becomes easy for the educational institutions to measure or track the effectiveness of a given marketing campaign as crucial data is available. 

Easily Accessible Tools: Digital marketing tools or platforms are easily accessible and as a result produce better results. Using digital marketing forms such as social networking sites like Facebook, Google+, Twitter, and others or SMS marketing guarantee a large focused audience. 

High Conversion Rates: SMS and email are some of the digital marketing forms that receive high response rates due to the fact that they are personal and educational institutions can easily target the audience in the right manner. 

Thus, for an educational institution to be successful today, it must utilize and implement an all-encompassing well thought out digital marketing strategy. This digital marketing strategy must be such that the educational institution is able to get all the benefits in terms of more student enrolment, cost effectiveness and also more returns on the investment made.